BusinessWeek에 선정한 100 Best Global Brands (2009년)

비즈니스위크가 발표한 글로벌 기업의 브랜드 가치 평가 자료입니다.
코카콜라와 IBM이 2년 연속 1, 2위를 고수하고 있는 가운데
국내 기업으로는 삼성과 현대가 각각 19위와 69위로 약간 오른 것이 보입니다.

내년엔 좀 더 많은 국내 기업들이 이 리스트에 이름을 올렸으면 하는 바램을 가져봅니다.

원본 : http://bwnt.businessweek.com/interactive_reports/best_global_brands_2009/

Rank 2009	Rank 2008	Employer	2009 Brand value ($millions)	2008 Brand value ($millions)	Percent change (%)	Country of Ownership
1	1	Coca-Cola	68,734	66,667	3	U.S.
2	2	IBM	60,211	59,031	2	U.S.
3	3	Microsoft	56,647	59,007	-4	U.S.
4	4	GE	47,777	53,086	-10	U.S.
5	5	Nokia	34,864	35,942	-3	Finland
6	8	McDonald's	32,275	31,049	4	U.S.
7	10	Google	31,980	25,590	25	U.S.
8	6	Toyota	31,330	34,050	-8	Japan
9	7	Intel	30,636	31,261	-2	U.S.
10	9	Disney	28,447	29,251	-3	U.S.
11	12	Hewlett-Packard	24,096	23,509	2	U.S.
12	11	Mercedes-Benz	23,867	25,577	-7	Germany
13	14	Gillette	22,841	22,069	4	U.S.
14	17	Cisco	22,030	21,306	3	U.S.
15	13	BMW	21,671	23,298	-7	Germany
16	16	Louis Vuitton	21,120	21,602	-2	France
17	18	Marlboro	19,010	21,300	-11	U.S.
18	20	Honda	17,803	19,079	-7	Japan
19	21	Samsung	17,518	17,689	-1	S. Korea
20	24	Apple	15,443	13,724	12	U.S.
21	22	H&M	15,375	13,840	11	Sweden
22	15	American Express	14,971	21,940	-32	U.S.
23	26	Pepsi	13,706	13,249	3	U.S.
24	23	Oracle	13,699	13,831	-1	U.S.
25	28	Nescafe	13,317	13,055	2	Switzerland
26	29	Nike	13,179	12,672	4	U.S.
27	31	SAP	12,106	12,228	-1	Germany
28	35	Ikea	12,004	10,913	10	Sweden
29	25	Sony	11,953	13,583	-12	Japan
30	33	Budweiser	11,833	11,438	3	Belgium
31	30	UPS	11,594	12,621	-8	U.S.
32	27	HSBC	10,510	13,143	-20	Britain
33	36	Canon	10,441	10,876	-4	Japan
34	39	Kellogg's	10,428	9,710	7	U.S.
35	32	Dell	10,291	11,695	-12	U.S.
36	19	Citi	10,254	20,174	-49	U.S.
37	37	JPMorgan	9,550	10,773	-11	U.S.
38	38	Goldman Sachs	9,248	10,331	-10	U.S.
39	40	Nintendo	9,210	8,772	5	Japan
40	44	Thomson Reuters	8,434	8,313	1	Canada
41	45	Gucci	8,182	8,254	-1	Italy
42	43	Philips	8,121	8,325	-2	Netherlands
43	58	Amazon	7,858	6,434	22	U.S.
44	51	L뭀real	7,748	7,508	3	France
45	47	Accenture	7,710	7,948	-3	U.S.
46	46	eBay	7,350	7,991	-8	U.S.
47	48	Siemens	7,308	7,943	-8	Germany
48	56	Heinz	7,244	6,646	9	U.S.
49	49	Ford	7,005	7,896	-11	U.S.
50	62	Zara	6,789	5,955	14	Spain

Rank 2009	Rank 2008	Employer	2009 Brand value ($millions)	2008 Brand value ($millions)	Percent change (%)	Country of Ownership
51	61	Wrigley	6,731	6,105	10	U.S.
52	57	Colgate	6,550	6,437	2	U.S.
53	55	AXA	6,525	7,001	-7	France
54	52	MTV	6,523	7,193	-9	U.S.
55	53	Volkswagen	6,484	7,047	-8	Germany
56	59	Xerox	6,431	6,393	1	U.S.
57	42	Morgan Stanley	6,399	8,696	-26	U.S.
58	63	Nestle	6,319	5,592	13	Switzerland
59	60	Chanel	6,040	6,355	-5	France
60	66	Danone	5,960	5,408	10	France
61	64	KFC	5,722	5,582	3	U.S.
62	70	Adidas	5,397	5,072	6	Germany
63	73	Blackberry	5,138	4,802	7	Canada
64	65	Yahoo!	5,111	5,496	-7	U.S.
65	67	Audi	5,010	5,407	-7	Germany
66	68	Caterpillar	5,004	5,288	-5	U.S.
67	69	Avon	4,917	5,264	-7	U.S.
68	71	Rolex	4,609	4,956	-7	Switzerland
69	72	Hyundai	4,604	4,846	-5	S. Korea
70	76	Hermes	4,598	4,575	1	France
71	74	Kleenex	4,404	4,636	-5	U.S.
72	41	UBS	4,370	8,740	-50	Switzerland
73	50	Harley-Davidson	4,337	7,609	-43	U.S.
74	75	Porsche	4,234	4,603	-8	Germany
75	78	Panasonic	4,225	4,281	-1	Japan
76	80	Tiffany & Co.	4,000	4,208	-5	U.S.
77	79	Cartier	3,968	4,236	-6	France
78	77	Gap	3,922	4,357	-10	U.S.
79	81	Pizza Hut	3,876	4,097	-5	U.S.
80	92	Johnson & Johnson	3,847	3,582	7	U.S.
81	82	Allianz	3,831	4,033	-5	Germany
82	83	Moet & Chandon	3,754	3,951	-5	France
83	84	BP	3,716	3,911	-5	Britain
84	89	Smirnoff	3,698	3,590	3	Britain
85	88	Duracell	3,563	3,682	-3	U.S.
86	98	Nivea	3,557	3,401	5	Germany
87	91	Prada	3,530	3,585	-2	Italy
88	93	Ferrari	3,527	3,527	0	Italy
89	94	Armani	3,303	3,526	-6	Italy
90	85	Starbucks	3,263	3,879	-16	U.S.
91	New	Lancome	3,235	New	New	France
92	97	Shell	3,228	3,471	-7	Netherlands
93	New	Burger King	3,223	New	New	U.S.
94	100	Visa	3,170	3,338	-5	U.S.
95	New	Adobe	3,161	New	New	U.S.
96	90	Lexus	3,158	3,588	-12	Japan
97	New	Puma	3,154	New	New	Germany
98	New	Burberry	3,095	New	New	Britain
99	New	Polo Ralph Lauren	3,094	New	New	U.S.
100	New	Campbell's	3,081	New	New	U.S.